Privacy Policy

Privacy Policy 2017-09-20T12:38:01+00:00

Effective Date: Monday, March 20, 2017

This Privacy Policy explains how BrandedPlacement collects, uses, and discloses information, and your choices for managing your information preferences.

What This Policy Covers

This Privacy Policy describes BrandedPlacement’s data practices associated with our corporate website (www.BrandedPlacement.com) and BrandedPlacement services (“Services”), and the choices that BrandedPlacement provides in connection with our collection and use of your information. This Privacy Policy is intended for both website publisher customers (“Content Creators”) and individual users of websites and apps. For Content Creators, this Policy explains how BrandedPlacement may collect, use and disclose information associated with your company and with your company’s websites and apps that use BrandedPlacement Services. For individual website and app users, this Privacy Policy explains how BrandedPlacement may collect, use, and disclose information when you visit our website or when you use any website or app that uses BrandedPlacement Services.

BrandedPlacement Services include our Ad Exchange, a Web-based marketplace that enables Content Creators, advertisers, and ad networks to efficiently market, buy and sell digital and mobile advertising and ad inventory. BrandedPlacement also offers services, such as our Ad Server, through which we act as a service provider to enable our Content Creators, advertisers, ad networks, and other clients to manage their advertising inventory and to collect and use data to provide advertising on their digital and mobile properties and across the Internet. In this case, Content Creators may use our services to process data, which they collect or source. Content Creators and other clients may also have their own policies that govern how they collect, use, and share data. These policies may differ from BrandedPlacement’s policies described in this Privacy Policy. Please consult the privacy policies of the websites you visit and apps you use to become familiar with their privacy practices and to learn about any choices that these companies may offer with respect to their information practices.
Finally, the BrandedPlacement website may contain links to websites or content operated and maintained by third parties, over which we have no control. We encourage you to review the privacy policy of a third-party website before disclosing any information to the website.

Information Collection and Use
BrandedPlacement collects contact information through our website when you choose to provide it, such as your name, username, or email address. For example, you may be asked to provide us with contact information when you register with the BrandedPlacement website. The decision to provide this information is optional; however, if you elect not to register or provide such information, you may not be able to access certain content, features, or services available on or through the BrandedPlacement website. In order to make payments owed to Content Creators, BrandedPlacement may also request additional information from Content Creators such as other contact information and billing account information.

BrandedPlacement uses this contact and billing information to operate and improve our website and Services, such as to provide notices about your Service, to fulfill your service requests, or to request your feedback or conduct research. BrandedPlacement also uses contact information to send you information about new products or Services; where BrandedPlacement needs your permission to do this, we only send such information in accordance with any permissions granted.

We may also collect additional information through our website and Services, such as the following:
‘Free form’ demographic information (e.g. age, gender, marital status)
Browser information (e.g. URL, browser type, ‘click through’ data)
Ad reporting or delivery data (e.g. size/type of ad, ad impressions, location/format of ad, data about interactions with the ad)
Device-type information (e.g. screen dimensions, device brand and model)
Unique identification numbers (e.g. IP address and mobile/cell phone device ID)
Location data (as derived from IP address or GPS (for mobile))
Interest segments (i.e. inferred information on the behavior or likely interests associated with a device)
Retargeting data (i.e. data revealing previous interest in a product or website)
Information about the possible relationships among different browsers and devices
Information about your activities on our website and Services

With respect to data collected via the BrandedPlacement Ad Exchange, we may combine information that does not directly identify an individual with data collected from other sources and disclose the combined information to participating Content Creators, advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to users. We also use the information we collect to host, operate, maintain, secure, and further develop and improve our Services, such as to keep track of advertising delivery and to measure the effectiveness of advertising delivered through our Services, and investigate compliance with BrandedPlacement’s policies and terms and conditions.

BrandedPlacement does not engage in activities that require parental notice or consent under the Children’s Online Privacy Protection Act (COPPA). If you believe that BrandedPlacement has inadvertently collected information from a child under 13 that is subject to parental notice and consent under COPPA, please contact BrandedPlacement using the contact information below to request deletion of the information.
Cookies and Other Similar Technologies
We use cookies (a small file containing a string of characters that uniquely identifies your Web browser), Web beacons (an electronic file placed within a Web site that monitors usage), pixels, and similar technologies to operate and improve our website and Services, including for interest-based advertising as described below. Some of our Service Providers (defined below) may also use such technologies in connection with the services they perform on our behalf.
We use the following categories of cookies for our website and Services:

Strictly Necessary Cookies
These cookies are essential in order to enable you to navigate our website and use its features. Without these cookies, Services you have asked for such as remembering your login details cannot be provided.

Performance Cookies
These cookies collect anonymous information on how people use our website. For example, we use these cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve, such as navigation and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

Functionality Cookies
These cookies remember choices you make such as the country from which you visit our website, language and search parameters such as size, color or product line. These cookies can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and relevant. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

Targeting Cookies or Advertising Cookies
These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. The cookies remember the websites you visit and that information is shared with other parties such as advertisers. Please see our Interest-Based Advertising section below for information about your choices regarding our use of these technologies for interest-based advertising.
Content Creators, advertisers and third-party ad networks that participate in the BrandedPlacement Ad Exchange may also utilize cookies or similar technologies to deliver ads and monitor the performance of such ads. The collection of information through cookies or similar technologies by such third parties will be governed by their own privacy policies and principles, which BrandedPlacement does not control.
Your browser may offer tools to enable or disable cookies by modifying the settings in your browser. However, please note that certain features of the BrandedPlacement website may not work if you delete or disable cookies. Moreover, if you delete cookies after previously opting out of BrandedPlacement Ad Exchange practices, you may need to renew your opt-out choice. To read about your choices with regard to BrandedPlacement’s use of cookies in our services, please see below.

Information Sharing
We will disclose contact and billing information to third parties only as described in this Privacy Policy:
with your express permission;
with our affiliates, which include entities controlling, controlled by, or under common control with BrandedPlacement;
where we contract with third parties to provide certain services, such as advertising, analytics, data management services, web hosting, and web development (“Service Providers”). We ask Service Providers to confirm that their privacy and security practices are consistent with ours, we provide our Service Providers with only the information necessary for them to perform the services we request, and Service Providers are prohibited from using such information for purposes other than as specified by BrandedPlacement;
in the event that BrandedPlacement is merged, sold, or in the event of a transfer of some or all of our assets (including in bankruptcy), or in the event of another corporate change, we may disclose or transfer information in connection with such transaction; and
where we believe it is necessary to protect BrandedPlacement or our users; to enforce our terms or the legal rights of BrandedPlacement or others; or to comply with a request from governmental authorities, legal process, or other legal obligations.

We may also share and disclose other information that we collect, including aggregate information, as we consider necessary to develop and provide our Services, including in the ways described above. The information that we share in this way would not, in the United States, be considered to personally identify an individual.

BrandedPlacement may also be required to disclose information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Public Forums. BrandedPlacement may offer online resources that facilitate communications among theBrandedPlacement client community and others. Whenever you voluntarily post information to any public forum offered by BrandedPlacement, such information along with your user name can be accessed by other users of the forum, including members of the public if the forum is open to the public.

Reviewing and Updating Information
BrandedPlacement takes reasonable steps to ensure that information is accurate, complete, current, and reliable for its intended use. For contact or billing information submitted through our website, you may review, correct, update, or change your information, request that we deactivate your account, or remove your information from our direct marketing efforts, at any time by e-mailing us at privacy@BrandedPlacement.com.

Security
Information that we collect is stored using procedures and practices reasonably designed to help protect information from unauthorized access, destruction, use, modification, or disclosure.

Policy Updates
From time to time, we may change this Privacy Policy. If we decide to change this Privacy Policy, in whole or in part, we will inform you by posting the revised Privacy Policy on the BrandedPlacement website. Those changes will go into effect on the effective date disclosed in the revised Privacy Policy.

Contact Us
If you have any questions or concerns regarding this BrandedPlacement Privacy Policy, please contact us by e-mailing us at privacy@BrandedPlacement.com.