BrandedPlacement Frequently Asked Questions
BrandedPlacement is a Product Placement Advertising Marketplace connecting Content Creators with Brands & Agencies.
Completing your profile is key in driving Brand interest in your projects in development and bids for Product Placement. The more complete your pitch, the better informed are brands. Add a headshot, complete your biography, add links to your work such as trailers and your social media accounts.
The presentation of your projects on BrandedPlacement.com is key. Complete your profile, including biography and social media links. Complete your projects’ pages, including storyline, social media links, Casts, and Product Placement Opportunities. Help Brands make informed decisions.
Yes, both Brands or Agencies and Content Creators can negotiate an offer beyond the bids.
FAQ’s are a bit boring. Wether you are a Content Creator, Brand, Agency or Partner, we are more than happy to answer your inquiries directly. You can reach us from the Contact Page form or just email us at info@BrandedPlacement.com. Thank you for taking the time, we will do our best to get right back to you.
In the meantime, you can also consult how the BrandedPlacement service works.
Video pre-roll or in-stream advertising is fine and even on the rise, often better than display banners, but intrusive and stand in-between viewers and their content experience. Product Placement, amplified by endorsements and social sharing, delivers higher brand recall and brand-lift because viewed more favorably in an integrated context.
Scripted video content (Web series, short films, pilots, feature films …) is surging. Web Series receive an average of 25,000 Views, while some can add up to several hundred millions. Your brand or product audience can vary depending on the production. BrandedPlacement tries to inform you on the production team background, cast, genre, format, storyline, social media followings, distribution plan, but cannot guaranty reach metrics.
BrandedPlacement provides the tools to help Brands and Content Creators manage expectations on both sides and communicate along the production process. BrandedPlacement acts as an escrow until the parties approve the work. In some instance, a non-refundable upfront payment is established to cover product integration production costs. In all cases, the final payment is only delivered until after the brand or agency approve the production.
Independently, both brands or agencies and content creators can reach out to the BrandedPlacement team for guidance by emailing us at firstname.lastname@example.org or filling the Contact form. We always do our best to get right back to you.
Yes, of course! Brands and Agencies can either browse or search Product Placement Opportunities (PPO’s) that math their marketing goals, by genre, product categories, storyline, audience, distribution, or reach out to BrandedPlacement.com for recommendations. Content Creators are also welcome to reach out to our team for guidance in extracting Product Placement Opportunities from there projects in development.
In all cases, contact us at info@BrandedPlacement.com. We will get right back to you!
Social media feeds are the new Broadcast Networks. Scripted video content viewership, including Web series, shorts and pilots released online, is surging. Content production formats are shifting online because of lower barriers to entry, production and distribution costs.
Content Creators have the final “say” in the number of product placements they want to integrate in their content. Some productions can find value in more opportunities than others. Brands might also have requirements in terms of being the exclusive integration, or not being presented along-side competing brands. Brands and Content Creators can establish these rules to better manage expectations.
Content Creators keep ownership of their content, per the production IP. Once produced, Content Creators’ work remains their own. Content Creators are encouraged to seek distribution above and beyond the BrandedPlacement.com Website.
Yes, Content Creators can reach out to Brands on BrandedPlacement.com or bring their own brands, to manage the relationship and payments within the BrandedPlacement escrow marketplace.
Yes. Content Creators have the last word when considering brands and product placement opportunities.
You know your content better than anybody else. Start with your storyline, synopsis and screenplay. Think through the main scenes and inventory the brands or products naturally part your story. Content Creators can also reach out for BrandedPlacement to go through a breakdown and make suggestions.
Content does not get produced for a myriad of legitimate reasons. Payment is delivered after the content is approved by the brand and released.
BrandedPlacement is a native video advertising exchange and product placement marketplace. BrandedPlacement enables scripted video Content Creators to offer biddable Product Placement Opportunities (PPO’s) to Brands & Agencies.
The BrandedPlacement platform delivers integrated monetization for Content Creators and targeted engaged audiences for Brands & Agencies.
BrandedPlacement is best suited for Scripted Video with minimum structure, such as Web Series, Shorts, Pilots released online.
Product Placement Opportunities or “PPO’s” are instances of a brand or a product integrated to a video production.
Content Creators get paid for each product placement integrated to their videos. Content Creators set their prices for each placement, whether on-screen, in-script, as-plot or in-location. The minimum bid floor for Brands & Agencies is $500.
Content Creators get paid when the final production is approved by the brand and released online. In some cases, Content Creators can request a small upfront non-refundable payment to cover product placement production costs.